Stefan Engeseth on enterprises use of consultants

“If someone is swimming in wrong direction he or she bumps into and irritates. Enterprises need someone who swims in wrong direction and breaks patterns. But unfortunately the punishment is so hard for employees doing it that instead the enterprise have to take in consultants”.

Quote by Stefan Engeseth in an interview in Computer Sweden 20 November 2006. Stefan Engeseth is a well-renowed consultant and has written the best-selling books One: a consumer revolution for businesses and Detective marketing. His blog is called Detective marketing.

But hey there! I think he needs a language consultant to help him spell ;-)